Chinese Mum’s Consumer Traits
“It’s not that I don’t love my country. I just don’t want my baby to get hurt,” said a woman discovered by Chinese port authorities for smuggling Japanese diapers into China. Those words sum up the...
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China’s Innovative Marketing Channels Case Study: Comvita Tmall Live
Connecting with Chinese Consumers Gaining exposure in China can be challenging – not just for new brands, but also for brands who already have an established presence in the market. The most...
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Infographic: Online Fresh Food Trends in China
“Fresh Food” has become the main theme on Chinese tables as consumers are increasingly attracted to a healthy lifestyle. Newly released insights from Alibaba’s 2017 China Household Table Consumption...
View ArticleThe Weekly’s Five-Year Skinniversary
A little over five years ago a fledgling Shanghai-based marketing agency was unable to find relevant and reliable marketing information about China. Hopeful of filling that gap, that agency started the...
View ArticleFive Foreign Brands Lose Their Chinese Brand Ambassadors and Face in the...
As protests in Hong Kong enter their 10th week, the violence continues to intensify, leading to Monday’s closure and yesterday’s mass cancellations at the eighth busiest airport in the world. Many...
View ArticleWhat We Can Learn About Selling in China from Other Industries
Happy 2020! For those who managed a break and time with the family, we trust it was a good one. Our hearts go out to our Australian readers and those who have been impacted by the fires. The start of...
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6 Ways to Boost Your Next Brand Collaboration in China
In today’s post-pandemic new normal, companies are responding to the changing consumer behavior by modifying their business models and pushing for more innovation. A great example of this is...
View ArticleTop Selling Brands for Singles’ Day 2021
Although there is no question about the rise of domestic brands, Chinese still love buying foreign goods. The current supply chain and logistics challenges, coupled with longer China customs...
View ArticleEileen Gu: Ambassadors Don’t Get More Marketable in China
The right ambassador can bridge the trust deficit that Chinese consumers have with brands as the result of decades of scandals. Familiar faces also help brands stand out from the bombardment of...
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